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Adidas, the athletic shoe and apparel giant, has married with computer technology with its latest running shoe, The shoes uses a 20-megahertz microprocessor implanted in the sole which collects readings and from the shoe’s movements and adjusts the fit of the shoe accordingly.
Shoe Parts and technologies
When it comes to sneaker technology, shoes are divided into three major areas: the upper, the midsole, and the outsole. Depending on the materials and combinations used, one model of sneaker can vary greatly from another.
The Upper
Uppers, the top part of the shoe with the laces, fancy designs and bright colors that holds the shoe together, usually come in one of three materials, leather, synthetic leather, and mesh.
Special editions, retro and vintage models, Converse and casual shoes like the Nike Vandal, the Air Force 1, and the Nike After Party for women may have a canvas upper. The most famous shoes to have an all canvas upper are the Converse All Stars.
The Midsole
Midsoles are used to cushion and provide support and protection for the foot. There are four types of materials used in commercially produced sneakers. Midsoles are often constructed of a combination of materials. Midsole materials are Phylon, polyurethane, Phylite, and EVA.
Phylon
Phylon is very lightweight, low-profile and responsive. Phylon is made of EVA foam pellets that are compressed, heat expanded and then cooled in a mold. Compression-molded Phylon Midsoles can be sculpted into a variety of designs that are identified by their fine wrinkles.
Polyurethane
PU is the most dense, durable and stable midsole material. PU is poured into a mold to create a firm midsole that provides maximum protection from impact. PU is identified by its smooth rubbery feel and tendency to turn yellow with age. PU is the heaviest midsole material, but it is also the most durable
Phylite
Phylite is an injection-molded unit made of a combination of 60% Phylon and 40% rubber. Phylite is lighter than rubber, but heavier than Phylon and functions as both midsole and outsole. By eliminating a separate midsole and outsole the weight of the shoe is greatly reduced and flexibility is increased.
EVA
EVA is soft, light and flexible. It is the least expensive midsole material and is often used in entry-level shoes. Midsoles are cut and shaped from flat sheets of EVA foam. EVA will compress and become flat over time as the air trapped within the foam is squeezed out. Once EVA is compacted, it does not return to its original shape and no longer provides cushioning. EVA compresses faster than other midsole materials.
Adidas Technology
ClimaCool ™ Technology
ClimaCool™ is the adidas technology designed to keep feet cooler and drier. It combines maximum functionality through a unique 360° ventilation system with progressive and stylish design.
Each part of the shoe “breathes”, combining moisture management and maximum ventilation. The result is a shoe that helps the foot maintain its optimal temperature. With a new and highly visible technology, ClimaCool™ is adidas keystone.
AdiPrene ® Technology
Protection for your heel. Exclusive to adidas, adiPRENE® is an elastic material which responds to the cushioning needs of your moving foot.
adiPRENE® absorbs impact forces, providing superior cushioning and protection.
An adiPRENE® insert also provides both long-term cushioning and comfort.
Torsion System ® Technology
High-performance athletic footwear must protect and support the foot while still allowing it to function in a natural manner.
Adidas TORSION® SYSTEM stabilizes the foot, providing lightweight arch support while allowing the forefoot and rear foot to move freely.
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