What Went Wrong With the iPhone 5c?

What Went Wrong With the iPhone 5c?

Every iPhone I see now is used far more as a computer than as a phone. When it comes to phones and voice, smaller is better. With computers, a bigger screen will win out. Your ear and your smartphone are just not as important to each other as they used to be. The tipping point came, and new buyers are increasingly likely to want bigger screens than you find on an iPhone 5c.

An Awesome iWatch Is Apple’s Greatest Challenge

An Awesome iWatch Is Apple's Greatest Challenge

Why isn’t the Apple TV Apple’s greatest challenge for the near future? It’s iterative. There is less reputation at stake. Less innovation cred to be lost. But the iWatch? A stumble will open up the guts of Apple and indicate a fading company, capable of evolutionary design… but maybe not revolutionary products. Lots of Apple geeks are hoping this isn’t the case.

Apple Could Put Quantum Dots Before Your Eyes

Apple Could Put Quantum Dots Before Your Eyes

Not quite content with pushing the boundaries on the level of screen clarity with the vaunted Retina display, Apple apparently is investigating new ways of advancing screen technology.

The U.S. Patent and Trademark Office on Thursday published three patent applications by Apple that detail its interest in improving the Retina display through the use of quantum dots. The technology would enhance colors and give them a greater degree of accuracy.

Uniformity of Color

One way to judge a display quality is through the uniformity of color that’s generated by the display on various brightness levels. In many displays, the current powering the display can be adjusted depending on the desired brightness level. In quantum dot displays, however, a shift in current can alter the wavelength or color of the light the display produces.

“Quantum dots enhance the color performance of displays by expanding the color gamut,” Vinita Jakhanwal, director of small and medium displays at IHS iSuppli, told TechNewsWorld.

“In common terms, the colors on the displays are enhanced to look more saturated and more life-like. The implementation of quantum dot technology also helps improves the power efficiency of the display,” she explained, “which in turn results in better utilization of battery and backlight … and can lead to device designs that are thinner and lighter.”

Replacing Phosphor

The backlight on Retina displays usually consists of LEDs (light-emitting diodes) covered with a phosphor. This produces a white light that then travels through the liquid crystal screen layer to produce color.

A Retina display that does not use quantum dots can prove less accurate on greens and reds, instead pushing the colors toward yellows and oranges. In the patents, Apple proposes replacing the LED phosphor with the quantum dots.

Other technology manufacturers are using quantum dots to improve display quality, namely in flat-screen televisions.

Although filing for the patents is a strong indication of Apple’s interest in including quantum dots in Retina displays, it is no guarantee that Apple actually will bring them to market.

Negligible Impact?

The company debuted the Retina display in the iPhone 4, and it is now used in the iPod line, iPad Air, iPad mini, MacBook Pro and MacBook Air. Quantum dots would represent the first major upgrade to the display since its launch, and could have a negligible impact on how likely customers are to buy devices.

“From what I understand, quantum dots can improve the color accuracy, providing for a richer experience, but on mobile devices, this is splitting hairs. There is only so much the human eye can detect,” said Jim McGregor, principal analyst at Tirias Research.

“The display technology vendors and [original equipment manufacturers] continue to try to improve display technology as a key differentiator in what has become a visual computing world,” he told TechNewsWorld.

“Going forward, however, it will become more difficult to differentiate base on the display quality, and equally or potentially even more important to differentiate on cost and power consumption,” McGregor suggested. “Quantum dots could potentially reduce the power consumption, but as with any new technology, it is likely to be more expensive than existing solutions.”

Cost Is Critical

“As the display technology improves, [quality] is becoming less of a factor in the high-end devices. The size of the display, responsiveness of the touch interface, and power consumption are more critical factors. On the low-end, cost is critical,” McGregor pointed out.

“For the consumer, the [quantum dot-enhanced] device can now show more life-like colors, and power efficiencies can lead to power savings and better form factors,” IHS’ Jakhanwal suggested.

“As more 4K multimedia content becomes more prevalent and the color gamut standards start expanding,” she said, “consumers will have the opportunity to consume enhanced content on devices that are enabled to show such details.”

2014 Top 14 Games for PC, PS4 and Xbox One

Platz 14 – 00:00 – Dying Light
Platz 13 – 02:13 – Dragon Age Inquisition
Platz 12 – 03:54 – Mirror`s Edge 2
Platz 11 – 05:07 – Star Citizen
Platz 10 – 09:20 – Cyberpunk
Platz 09 – 11:05 – The Evil Within
Platz 08 – 12:30 – Mafia 3
Platz 07 – 12:58 – The Crew
Platz 06 – 13:55 – Doom 4
Platz 05 – 14:44 – Thief
Platz 04 – 15:51 – Dark Souls 2
Platz 03 – 17:48 – Titanfall
Platz 02 – 20:00 – Star Wars Battlefront
Platz 01 – 20:33 – The Elder Scrolls Online

Have Fun !